AI Discovery Visibility
How often AI assistants recommend your business in unbranded local searches, combining only the model-recall and live-web tracks that actually ran.
Model Recall
What an AI assistant names from its learned knowledge without searching the live web first.
Web-Grounded Discovery
What an AI assistant recommends after searching current web results, with source URLs captured for verification.
Website GEO Readiness
How clearly your own website exposes facts, structure and booking information to machines. A readable site can still have low discovery visibility.
GEO
Generative Engine Optimization — the work of getting AI assistants to recommend your venue, the way SEO got you into Google results.
Answer engine
Any tool that answers a question directly instead of showing a list of links — ChatGPT, Gemini, Perplexity.
LLM
Large language model: the AI behind assistants like ChatGPT that writes the recommendation a customer reads.
Citation
A web page the AI actually read and pointed to when it answered — its source for what it said.
Retrieval
The step where the AI goes and fetches pages before answering. If nothing about you is fetchable, you can't be named.
Structured data
A small block of hidden code on your website that states your address, hours, price range and menu in a format machines read without guessing.
Schema / JSON-LD
The standard format that structured data is written in. Adding it is a one-time job for whoever built your site.
Entity
The AI's internal record of your venue — one name, one category, one address. Inconsistent listings split it in two and weaken both.
Crawler
The automated reader an AI company sends to your site. It sees only what loads as plain text, not what a person sees.
Server-rendered
Your pages arrive as finished text rather than being drawn by scripts in the browser. Crawlers can only reliably read the finished version.
robots.txt
A one-line file on your site that tells AI crawlers whether they're allowed in. Blocking them makes you invisible.
Best-of question
"Best tacos in Roma Norte" — a customer asking for a shortlist. The highest-intent question you can win.
Occasion question
"Where to take a date", "Sunday brunch", "dinner for ten" — searching by plan rather than by cuisine.
Prominence
Not whether you're mentioned, but how early. First two names in a chat answer get almost all the bookings.
Hallucinated source
A page the AI cited that doesn't actually exist — a sign it had very little real information to work with.